Following on the heels of last year’s colors, Serenity and Rose Quartz, which symbolized the need for harmony in a chaotic world, Greenery gives us the hope we collectively yearn for in such a complex social and political climate, Pantone says.
Greenery also represents the reconnection we seek with nature. The more submerged we become in our own modern realities, the greater our desire to immerse ourselves in the physical beauty and inherent unity of the natural world.
Greenery is also emblematic of vitality and the pursuit of personal passions. Its reassuring yet assertive vibrancy makes Greenery appropriate as we redefine what makes us successful and happy.
Perhaps most importantly, we respond to Greenery on a visceral level. Because of the color’s prevalence in nature, we perceive green things as being good for us. That makes the eye-catching hue an ideal shade for a variety of applications:
- Greenery portrays a pioneering spirit in logos for apps and digital startups;
- creates the illusion of nature indoors on wallpaper and accent furniture;
- adds a pop of color on eyes and nails;
- provides an appetizing backdrop for food on tableware;
- and gives a message of freshness on packaging.
Greenery is also a perfect fit for fashion. Not only is Greenery a stunning statement color, its undertones of cool blues and vibrant yellows make it a natural complement to a range of palettes. Look for Greenery this year in solids and prints for women, men and children, as well as in accessories, footwear and wearable tech.
So here’s to coming back to life in 2017. Take a deep breath, reinvigorate and enjoy being “green!”
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Pictured (second from left): Diana Vreeland Vivaciously Bold perfume, Oscar de la Renta belted silk-faille mini dress and Bose SoundSport in-ear headphones.